New WHO-ITU Standard Aims to Prevent Hearing Loss in Young People
Celebrating 35 years of Caring for Your Hearing
|Meredy Hase tests a child, 1987||Kupperman and Hase work to license audiologists in Wisconsin, 1989|
Hearing Loss UNDER Age 65
We used to think of hearing loss as something that only happened to our grandparents' generation. But you'd be surprised at how many people your age, and even younger, have a hearing problem.
According to a study recently published by the Better Hearing Institute, two-thirds of Americans with hearing loss are under the age of 65 and still in the work force. That includes one of every six "Baby Boomers" (ages 41 to 59) and one of every 14 "Generation X'ers" (age 29-40).
According to Meredy Hase, Doctor of Audiology, "Hearing loss is by no means an 'old person's disease' any longer. Each day, we see people of all ages come into our offices concerned they may have a hearing problem.
"There's even solid evidence to support the fact that for working Americans, hearing loss impacts their ability to make a living, up to $12,000 in lost income per year." (See related article)
Dr. Hase urges anyone who thinks they, or a loved one, may have a hearing loss to contact The Doctors of Audiology at Hearing Services without delay.
Auditory Deprivation refers to the fact that even though we "hear" with our ears, it's our brain that's the true organ of hearing.
When hearing loss is left untreated, the brain's ability to distinguish various sounds becomes less and less. Try to think of Auditory Deprivation as similar, in a sense, to muscles that atrophy when not used over a long period of time.
The reason Auditory Deprivation is important is that we have ample evidence proving how long people will wait before seeking help for a suspected hearing loss. Up to ten years, by some estimates.
In other words, the longer you wait to get help for your hearing loss, the less even the most advanced hearing instruments will be able to help you hear better. That's one more reason physicians recommend annual hearing checks as part of an overall health assessment.
The Doctors of Audiology at Hearing Services can perform hearing screenings that take only a few minutes. Concerned individuals are urged to contact them at the first signs of hearing loss, such as an inability to understand conversations in a crowded room or having to turn up the TV volume in order to hear.
Hearing & Income Loss
After years of research, there is new evidence that links hearing loss and loss of income. A study released by the Better Hearing Institute in Alexandria, VA, proves that untreated hearing loss may impact household income by as much as $12,000 per year.
The study also shows that hearing loss, which affects more than 28 million Americans, two thirds of whom are still in the work force, results in an annual loss of more than $100 billion in wages and worker productivity. The good news is people who find help for their hearing loss can regain up to 50% of that lost income.
According to Meredy Hase, Doctor of Audiology, "One of the misconceptions about hearing loss is that it's 'an old person's ailment'. But we know that hearing loss crosses all income lines and impacts people of all ages".
The new "Open Ear" Digital hearing instruments are especially designed to help Baby Boomers feel more comfortable about wearing hearing instruments.
Anyone interested in receiving a FREE Demonstration of Open Fit hearing technology are urged to contact the Doctors of Audiology at Hearing Services.
Hearing Loss & the Family
For years, both researchers and hearing healthcare professionals have known much about the causes of hearing loss and how it affects the person who suffers from it.
But not until recently has attention been paid as to the devastating effects hearing loss has on family members and friends as well. This past year alone, several organizations have weighed in with their findings on this often overlooked medical problem that by current estimates, affects the lives and families of more than 30 million Americans.
For example, the National Council on Aging (NCOA), a government agency whose task it is to research the lives of older Americans, released a study that confirms how often a person with hearing loss begins to feel isolated, eventually withdrawing from normal everyday activities and even from family and friends.
None of this is news, however, to Dr. Meredy Hase, who says, "I realized just how much hearing loss also affected family members when we''d spend so much time counseling them when we''d fit their loved one with hearing instruments".
The benefits of better hearing were the subject of an NBC report that aired on an installment of the NBC Nightly News. In that report, the testimonials of several patients and their families provided evidence of how lives can be changed for the good, once the decision has been made to seek help for a hearing problem.
Those interviewed talked about how experiences such as watching TV or enjoying conversations with loved ones - things that were not possible with hearing loss - were once again part of the everyday enjoyment of life. Social activities like dining at restaurants of going to the movies were also among the range of family life experienced through better hearing.
Thanks to recent advances in technology more help is available than ever before for those whose lives are affected by hearing loss. If left untreated, hearing loss will almost always become worse over time, another reason Dr. Hase urges people to contact the Doctors of Audiology at Hearing Services if a hearing loss is thought to exist.
More Hearing Healthcare News
Nearly 50% of people aged 12-35 years – or 1.1 billion young people – are at risk of hearing loss due to prolonged and excessive exposure to loud sounds, including music they listen to through personal audio devices. Ahead of World Hearing Day (3 March), the World Health Organization (WHO) and the International Telecommunication Union (ITU) have issued a new international standard for the manufacture and use of these devices, which include smartphones and audio players, to make them safer for listening.
"Given that we have the technological know-how to prevent hearing loss, it should not be the case that so many young people continue to damage their hearing while listening to music,” says Dr Tedros Adhanom Ghebreyesus, WHO Director-General. "They must understand that once they lose their hearing, it won’t come back. This new WHO-ITU standard will do much to better safeguard these young consumers as they go about doing something they enjoy.”
Over 5% of the world’s population – or 466 million people – has disabling hearing loss (432 million adults and 34 million children); impacting on their quality of life. The majority live in low- and middle-income countries. It is estimated that by 2050 over 900 million people – or 1 in every 10 people – will have disabling hearing loss. Hearing loss which is not addressed poses an annual global cost of US$ 750 billion. Overall, it is suggested that half of all cases of hearing loss can be prevented through public health measures.
Features of safe listening devices
The Safe listening devices and systems: a WHO-ITU standard recommends that personal audio devices include:
- “Sound allowance” function: software that tracks the level and duration of the user’s exposure to sound as a percentage used of a reference exposure.
- Personalized profile: an individualized listening profile, based on the user’s listening practices, which informs the user of how safely (or not) he or she has been listening and gives cues for action based on this information.
- Volume limiting options: options to limit the volume, including automatic volume reduction and parental volume control.
- General information: information and guidance to users on safe listening practices, both through personal audio devices and for other leisure activities.
The standard was developed under WHO’s “Make Listening Safe” initiative which seeks to improve listening practices especially among young people, both when they are exposed to music and other sounds at noisy entertainment venues and as they listen to music through their personal audio devices. The WHO-ITU standard for safe listening devices was developed by experts from WHO and ITU over a two-year process drawing on the latest evidence and consultations with a range of stakeholders, including experts from government, industry, consumers and civil society.